ETP
FILM & VIDEO
PHOTOGRAPHY
CREATIVE DIRECTION
CURATORIAL
About
FILM & VIDEO
PHOTOGRAPHY
CREATIVE DIRECTION
CURATORIAL
About
WHEN WE LINK
R29’s Unbothered x Rare Beauty Partnership (2024)Dinner, Social Videos
THE DINNER
Unbothered and Rare Beauty came together to host a dinner event with a curated guest list of Black, female movers and shakers across a variety of industries for a When We Link dinner, while simultaenously promoting RB Comfort and Liquid Blush collections.
Recap Video
THE SOCIAL SERIES
Rare Beauty integrated into two Unbothered’s social series, When We Link and What’s Tea to create chatter around Rare beauty, and their comfort and liquid blush collections.
Love & Comfort
Blush
What’s Tea
THE PERFORMANCE
With over 3.58MM+ impressions delivered, this campaign was able to capture the attention of our audience organically through beauty-forward messaging. The custom social videos alone drove 3.43MM+ impressions with an average .54% engagement rate showing that the custom videos created an organic way for Rare Beauty to connect and interact with the UB audience.
Additionally, Rare Beauty partnered with UB to create an ultimate dinner experience for a curated audience. Bringing to life UB’s When We Link with 25 guest at the Hideaway, showing the magic that can be created when Black women are brought together.
THE AUDIENCE REACTION